It’s my pleasure to announce FitnessTexter as a new partner to IkigaiWay! It’s with the support of companies like FitnessTexter that IkigaiWay can be self-sustaining and continue to offer a wide variety of content for free. If you are a dojo or fitness studio owner, read on to find out how FitnessTexter may be able to improve your client acquisitions!
What is FitnessTexter?
FitnessTexter is a slick piece of technology that allows you to create a discount or deal for your business transacted entirely through text. You create the text code and FitnessTexter creates an online system to receive texts from users, alerting you of the registration and sending the client information on your discount or deal.
It’s simple and effective. For an even better explanation, check out this short video:
How Could You Integrate FitnessTexter?
The great thing about the FitnessTexter marketing technique is that it can integrated anywhere you are advertising your school. You can place your text code on brochures, flyers, business cards…you name it. One of the best places to feature your text code is on social media banners, as demonstrated below:
As you can see, the above BJJ school is enticing potential clients with a free week pass. All the client has to do is text MAGNESS to the designated number.
What’s the Cost for This Text Tech?
The good news is that FitnessTexter is currently offering a 30 day free trial. There is no obligation to continue after the trial is concluded. The better news is that, after 30 days, you can opt to continue the service for $75 a month. If you’re seeing traction with the service, you’ll be able to subscribe confidently. It’s a no risk proposition!
Click here to visit FitnessTexter in order to learn more about the service and sign up for the free trial.
“The Art of the Japanese Sword” is an extensive tour through the methods of sword creation, preservation, and appreciation. More than that, it is a celebration of the creativity and dedication of a culture in refining a tool of war into an implement of extreme philosophical and aesthetic beauty.
In this review I would like to present the contents of the book as well as its pros and cons as a title. I will give my opinions on whether or not it is worth the investment, and provide links for those interested in learning more.
What’s In the Book?
This book is broken up into five major sections exploring different aspects of the Japanese sword. The sections are as follows:
* Kansho – Appreciating the sword
* Rekishi – History
* Tamahagane and the Tatara – Traditional steel making
* Sakuto – Making the sword
* Finishing the Sword – Polishing, habaki, and saya
Japanese martial arts are known for their extreme attention to detail and extensive usage of etiquette. The katana is the most revered of all weapons and as such features no shortage of etiquette in its handling. Many people do not realize that even in the viewing of a blade there are correct and incorrect methods of handling. These subtle matters are important philosophically as attention to them reflects a person’s own character and understanding of the art of the sword. Small etiquette techniques can also help the viewer in comprehending minor but important details in the sword itself, such as weight, balance, construction method, reflectivity, and more. The first chapter is entirely dedicated to educating the reader on these matters.
The rest of the chapters are just as detailed in their coverage. High quality pictures are used throughout to add historical context to the work as well as demonstrate to the reader the differences in sword construction described by the expert authors Yoshindo Yoshihara, Leon Kapp, and Hiroko Kapp.
All aspects of the katana, down to the most minute portions of the blade and furniture, are done with careful attention. By comparing and contrasting the different styles, “The Art of the Japanese Sword” provides the reader with a rare glimpse into the painstaking precision of the sword making process.
Book Pros and Cons
Pros: This book spares no expense in terms of production quality. It utilizes a thick paper stock and glossy print due to the high number of images. Many of the images are generously sized and in clear resolution, making this one of the most visually interesting books ever made on the Japanese sword. The design and structure of the information presented is also well done, utilizing easy to read fonts and digestable organization. A book with this much content could easily become overwhelming or boring, but this book manages to avoid those issues through clever usage of color and images.
The level of informational detail is probably the strongest aspect of this book. I have personally been studying Kenjutsu for about eight years and there are a lot of details and subtleties brought up in this text that I was not fully aware of. It was enlightening and a resource that I suspect I will come back to frequently as my understanding of the Japanese sword continues to grow.
Cons: The level of detail in this book may be considered overwhelming or tedious by some. This book is not a thrilling adventure, filled with stories of Samurai and test cuts that penetrate multiple bodies. This book does not deal much in the intrigue and mysticism that draws many people toward the Samurai. That being said, if you are interested in the nitty gritty details of hours upon hours of extreme focus and labor that goes into the creation of a sword, this book will show you the way.
Final Thoughts and Where to Buy
Most of my martial arts books are used for research and personal development. I mark them up, put sticky notes in them, and otherwise abuse them. Not this book. I find myself handling “The Art of the Japanese Sword” very gingerly, carefully scrolling through pages as I appreciate the images and information. I realize now the intentional effort put into this title – it’s own beauty and refinement reflecting the nature of its source material. I intend to have this book on display either in my home or in my dojo.
The price point is, in my opinion, very reasonable for the quality of the book. If you are a Kenjutsu lover, someone looking to understand the fine details of sword construction and etiquette, this book might be for you. Click the link below to learn more:
“Inner Bushido – Strength Without Conflict”, by Sean Hannon, is an inspection of the code of ethics and morals used by the Samurai and how it relates to our needs in modern society. The author asks the important question: do modern martial artists who claim to follow Bushido really hold true to the old values, and are those values even worth preserving?
Before beginning this review I need to say that the author, Sean Hannon, is a friend and martial arts co-conspirator of mine. As such, I can’t truly do this review with the normal objectivity that I bring to products. That being said, I will still honestly layout what the book entails and who might find it interesting.
What’s the Book About?
Most martial artists have heard of Bushido and may have even read books about it. They know that Bushido involves a lot of Confucian ideals such as loyalty, honor, integrity, etc. But beyond that most people fill in the gaps with what they THINK Bushido is, or what Samurai movies and various instructors/writers have had to say about it. This, as a result, has led to a large cultural nebula of misunderstanding regarding what Bushido was, how it was utilized, and what it means in the present-day.
Author Sean Hannon breaks down the most core precepts of Bushido and puts them on trial, determining whether or not they are relevant in their ancient Japan context or if they are in desperate need of updated thinking. Hannon frames his work around the 7 core tenants of Bushido as described by Nitobe Inazo in his pivotal work “Bushido: The Soul of Japan”, which are as follows:
* Gi – Rectitude
* Yuu – Courage
* Jin – Benevolence
* Rei – Politeness
* Makoto – Truthfulness
* Meiyo – Honor
* Chuugi – Loyalty
Each of these values seems fairly straight-forward on the surface but upon inspection become full of gray areas. Historically the use of each was smattered with abuse and the Samurai rarely lived up to the ideals we all attribute to them. Hannon explores this abuse and creates an honest discussion about how we can still use the optimal version of each quality while avoiding some of the pitfalls that come along with them (ie: what’s the difference between honor and ego?).
Who Should Get This Book?
The author comes from an Aikido and Iaido background. As such, he aims this book directly at other martial artists. He touches upon aspects such as business but really focuses on how the day-to-day life of a martial artist (both inside and outside of the dojo) can be enhanced by an understanding of Bushido. Anyone who trains “old style” martial arts (which is to say “lifestyle” martial arts, not just “sports”) would benefit from reading this analysis even if they believe they have a firm hold on Bushido concepts.
Anyone who actively discusses Bushido or considers it a real part of their life should consider this book a “must”. Hannon’s approachable writing style is matched by his ability to ask questions that the reader may not have considered. A martial artist’s pursuit must always include avoiding taking negative or ego-based paths. This book helps illuminate possible mindset traps.
What Are the Book’s Weaknesses?
This book is not a historical study. The author relies heavily on the work of Nitobe and fills in the gaps with a few other prominent thinkers. If the reader is expecting an in-depth exploration of the history of Bushido, its main players, as well as its development over time they will not be receiving that in this book. Instead, “Inner Bushido” skips right to assessing the qualities of Bushido we tend to value and how they can be used/abused in modern time. This is a philosophical and application based work but not a historical study.
Where Do You Buy It?
“Inner Bushido” is available on Amazon as well as other online retailers. It is set at a reasonable price given its length (127 pages). If you think this book might be right for you or as a gift for another martial artist, use the link below: